Jane McIntyre penned this Viewpoint column for the latest edition of the Charlotte Business Journal, which also supported United Way by running these campaign kickoff photos in its CBJSeen photo gallery.
Business Journal subscribers can read Jane's column here, but we also wanted to share her op-ed with the entire community, below.
United Way's Annual Campaign
My Last Pitch to Meet Community Needs
At 68, this is the first time in my life that I wish I were five years younger.
Five years ago, most of my friends wondered why in the world I would take on rebuilding United Way of Central Carolinas. Many tried to talk me out of it.
The reason I joined United Way then is the same reason I’d like to turn back time now – this mission is simply too important.
YWCA Central Carolinas, where I previously worked, takes in homeless women and families, and helps 350+ youth at learning centers in 11 fragile communities. That’s where I saw the impact of United Way donors firsthand.
Even with that knowledge, I did not grasp the full scope of the crises faced by United Way, its partner agencies, and our community every year. For perspective, consider these figures, just from Mecklenburg County:
And that’s only in Mecklenburg. Our United Way serves four other counties too, where many of you live.
Real People, Not Statistics
But even the most alarming statistics can feel distant, which is why United Way strives to tell the real-life stories of neighbors helped by your donations.
Watch Rich Zatulove’s short story here on our website. He lost his job, and with it his health insurance, and, almost, his life.
“That can’t happen to me,” we all hope. Yet for 40 years, Zatulove succeeded at every job he’d ever undertaken. Then his health failed to the point that he was, quite literally, unemployable.
Sometimes circumstances spiral beyond our control. That’s why United Way exists – to provide a hand up when we get blindsided.
Solutions Aren’t Simple
For another example, consider Elizabeth Hobson and her three children, who were abused for years, both physically and mentally.
Crises never have a “one size fits all” solution. That’s why United Way funds each of these agencies, as well as several free clinics like the one that helped Rich, and dozens of other local nonprofits. It takes all of us united together to make a difference.
A $100 Million Impact
There are many more success stories like these. In all, United Way donors touched the lives of roughly 300,000 local neighbors in need last year.
It’s overwhelming to think about so many women, men and children in need of help. But with your donation, United Way changes lives, one Rich and one Elizabeth at a time.
I announced my pending retirement last month, before our September campaign launch, to give our board ample time to find the next executive director. I know they’ll find the perfect leader to allow a seamless transition.
But the timing was also a positive jolt for my last fundraising campaign. I’m a fan of round numbers, and there’s a big one I sincerely hope you’ll help this community reach.
Last year, your United Way donations provided $17 million in funding for health and human service agencies across five counties. That brought our total distribution to $83 million over five years – all local funding.
One more successful campaign would bring us to $100 million in donations invested directly into our community. That’s the kind of figure that can change lives.
Real change only occurs when we choose to Live United. Please join this year’s campaign.
Jane McIntyre, executive director of United Way of Central Carolinas Inc., will retire at the end of the current fundraising campaign.
Insufficient Beds, Too Many Gaps – United Way Reports Initial Data from Coordinated Assessment System Serving the Homeless
One month into full-scale operation, the United Way-facilitated Coordinated Assessment partnership is producing new data for Charlotte-Mecklenburg’s ongoing work to end and prevent homelessness.
The key finding so far: Charlotte relies too much on shelters as a stop-gap remedy, and does not have enough resources that lead to permanent housing solutions.
“For anyone who’s worked closely with the homeless in our community, this is no surprise,” said Dennis Marstall, United Way’s vice president of community investment and impact. “But a vital step in maximizing our current limited resources – and hopefully securing new funding – is to have hard data that clearly quantifies specific needs, beyond anecdotal observations.”
The two-pronged goal of Coordinated Assessment is to reduce the number of homeless individuals and families, and to shorten the duration of homelessness.
United Way unveiled the initiative in August 2013, when it secured $200,000 in seed funding from the Wells Fargo Foundation. After collaboration with the city, county, Foundation For The Carolinas, Homeless Services Network, and more than 25 homeless service providers, the Coordinated Assessment system began with a “soft launch” in May, then went into full-scale operation on August 4.
From Aug. 4 - Aug. 29, 448 individuals and families sought aid through one of four Coordinated Assessment sites, which are at the Salvation Army Center of Hope, Men’s Shelter of Charlotte, Crisis Assistance Ministry, and Urban Ministry Center. The results so far:
Other key data:
Meeting the federally mandated August launch deadline ensures eligibility for Housing and Urban Development’s (HUD) annual homeless grants for the Charlotte area totaling $4.4 million, which includes $2.1 million to seven United Way agencies – funding that could have been at-risk had the system not been implemented on time.
The new data was presented to United Way’s board of directors and to the media at the board’s September meeting. For the summary news release, please click here. For the full board presentation, please click here.
‘Jane’s Last Pitch’ gets a $150,000 kick-start from the Chiquita Classic
On Sept. 2, United Way announced its 2014 fundraising goal of $21.6 million, aiming to surpass last year’s successful campaign that produced $17 million in local agency investment. At the kickoff event, held at Romare Bearden Park uptown, United Way accepted a $150,000 check from Chiquita – a $50,000 jump over the Chiquita Classic’s inaugural United Way donation last year.
For highilights of the event's media coverage, please click the links below:
Jane McIntyre to Retire After 2014 Campaign
Succession Plan, Created by the Board in 2012, Already in Motion; Board Committee and Sockwell Partners to Conduct Search
Jane L. McIntyre, the executive director who led the turnaround of United Way of Central Carolinas beginning five years ago, today announced her decision to retire following the conclusion of the 2014 fundraising campaign.
McIntyre, 68, worked with the Board of Directors in 2012 to create a succession plan that is now being implemented. Board vice chair Ed O’Keefe will direct the search committee. Sockwell Partners, which recruited McIntyre to United Way five years ago this month, will lead the search process starting today.
“When I first joined United Way, I told the board that they had me for three years, maybe four at the most,” said McIntyre. “I was having too much fun to let go until now, but with United Way back on solid ground, it’s time for me to call it a career. My husband has been retired for seven years, and I’m ready to join him.”
To read the full news release, please click here.
Media reaction to the announcement:
In depth, then versus now:
Full bio: Jane L. McIntyre
Belk Donates 3,500+ Uniforms to Local At-Risk Children Through United Way
Belk today donated more than 3,500 of new school uniforms to students in need, the fourth year it has done so in conjunction with United Way of Central Carolinas.
Over four years, Belk has donated more than 12,000 two-piece uniforms with a retail value of nearly $650,000. Locally, this year's uniforms are being distributed to:
• Charlotte/Mecklenburg – Donation of 2,100 Uniforms
• Cabarrus County/Kannapolis City – Donation of 1,000 Uniforms
“Back-to-school is a fun time of year for our customers, so when we can align that excitement with an opportunity to give back in the communities where we do business, it’s a perfect fit,” said Adam Orvos, Belk’s chief financial officer, representing Belk at today’s donation event. “Belk consistently runs one of this United Way’s 10 largest campaigns because we believe in United Way’s impact on our hometown. United Way agencies not only help children who can’t afford uniforms, but they help parents find jobs, help the homeless find housing, and much more. We’re proud to do our part.”
For the full news release, please click here.
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